Two weeks ago I posted about Conservative Party Blogging Strategy. In this post Mark Pack, who is the Had of Innovations for the Liberal Democrats. Here he outlines the Lib Dem online strategy (and why he thinks it is better than everybody else's). I would welcome further contributions to this article series. The subheads are mine. The recent announcement that the Conservative Party will be l...

So - my old partner in crime is leaving the Lib Dems! Mark Pack - my campaign manager who masterminded the Lib Dem strategy in Haringey and Hornsey & Wood Green and who has been at Lib Dem HQ forever - is going to become an Associate Director at Mandate PR. I think they are well lucky to get him! He is such a brilliant man! Can't imagine what the Lib Dems will do without him. But I think it will b...

This is the fortnight of lists and awards in the political blogopshere. Not only has Iain Dale produced his annual little list, but the Lib Dem Blog of the Year awards are once again upon us. All of which may seem a little self-indulgent. And it probably is. But there’s a serious point to blogging,

I'm assuming you've had your Lib Dem leaflet? Never let it be said that they are a party who found a vote winning strategy and discarded it too early. I refer, of course, to their infamous graphs. Now, even under normal circumstances Lib Dem graphs can be, shall we say, ingenious with the truth when they have to be. They are dead keen to show that only the Lib Dems can win any particular election ...

In some ways the tactical mistakes of the Lib Dems, having decided to go into Coalition, could be put down to experience - the lack of it. The Lib Dem pitch, even before Lib Dems existed, was an alternative. An alternative to what ? Their answer has been "what have you got?" ( with apologies to James Dean ). This tactic has been part of their strategy of building up support from opposition. The pr...

Guido Fawkes regularly attacks Labour for its blog failures, but Labour bloggers are nowhere near as tedious as the Lib Dems. The Lib Dem blogosphere centres on an extremely dull site called Liberal Democrat Voice. The rival, Lib Dem Blogs, is even worse. Yet the blogosphere is made for small political forces like the Lib Dems. It gives activists and candidates the ability to punch above their wei...

‘Like a yeti in a barber shop?’ This was the playful headline with which the big ‘n’ bearded Lib Dem MP David Heath chose to announce his arrival in the party’s blogosphere, capturing something of the tongue-in-cheek essence of Lib Dem blogging. David’s blog – – has, rather sadly, fallen silent since the general

Nobody likes an apologist. So why are the Liberal Democrats apologising for every decision the Coalition takes? Continue on this road and the party is heading toward electoral annihilation. This apologist outlook has stemmed from the strategy the Lib Dems have operated with since 1997, namely, attacking the government from the left. The strategy must

Article by Stephen Tall from Lib Dem Voice: This is a slightly interesting article, because it confirms that the Lib Dem campaign in Oldham and Saddleworth has seen the sort of all out mobilisation for a by-election that the Lib Dems are famous for. There is clearly no reluctance from Lib Dem activists to defend the record

Well done to those excellent bloggers who won the Lib Dem blog awards this year. I have my reservations about the rather insular nature of the Lib Dem blogosphere, but I personally think the winners are very worthy and are a great example of what good Lib Dem blogs should be like. In the coming 12 months the Lib Dem blogosphere needs to now become less navel gazing, less about talking to the conve...