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Book review: learning from the Obama and McCain online advertising campaigns
Campaign ’08: A Turning Point For Digital Media is a slim volume by Kate Kaye, senior news editor at ClickZ, taking an in-depth look at the online advertising used in the 2008 Presidential contest for the primaries and then the general election. Though the book touches on other aspects of internet campaigning, what makes it stand
submitted by LiberalDemocratVoice on 2nd Mar 2010 (via libdemvoice.org)



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Exclusive : Meanwhile Over at Labour HQ... Tomorrow morning Derek Draper is convening a "New Media Breakfast" meeting with dozens of Labour bloggers and New Media types to hear from Blue State Digital how Labour can use the internet to win the next election. Blue State Digital are the people that did Obama's online stuff - rather well. So far Draper's online efforts haven't really got anywhere, one of the issues that Labour has is that it ...
submitted by GuidoFawkes on 18th Dec 2008 (via order-order.com)
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This site provides free access to the full text of a report by the Media Matters Action Network which was published in October 2008. The 45 page report discusses the use of web 2.0 technology during the 2008 presidential election campaigns,. It concentrates in particular on the increasing use of the Internet to spread misinformation and smear candidates during election campaigns. Examples are give...
submitted by Intute on 18th Nov 2008 (via intute.ac.uk)
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Channel '08 is a multimedia blog which is a joint project of washingtonpost.com and PrezVid.com. During the 2008 American presidential it provided postings, analysis and comment on the use of video and multimedia during the campaigns. It includes examples of washingtonpost.com documentaries, video from the presidential campaigns,political campaign advertising online, and videos circulating on the ...
submitted by Intute on 14th Jul 2008 (via intute.ac.uk)
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Despite the crisis, the European online advertising market grew by 20% in 2008 compared to the previous year, contrary to the situation faced by other media, whose ad-related revenue is dropping, according to figures released today (10 June) by the Interactive Advertising Bureau Europe (IAB).
submitted by EurActiv on 10th Jun 2009 (via euractiv.com)
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A book that helps teachers use digital cameras, MP3 players and mobile phones to carry out Assessment for Learning has been published by the National Institute of Adult Continuing Education (NIACE).
submitted by PublicTechnology on 21st Nov 2008 (via publictechnology.net)
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Selling in social media is not social Social media provides a conundrum for advertising. Some advertising campaigns have talkability, but rarely - if ever - fit comfortably into a social environment. Ads sell, they do not socialise. Hence the Institute of Practitioners in Advertising has commissioned a report into how the advertising industry needs to adapt its way of working in light of the social media explo...
submitted by PrMediaBlog on 16th Jan 2009 (via pr-media-blog.co.uk)
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I’m not a Unite Amicus member, so haven’t been following the current General Secretary election particularly closely, but I was interested to notice today that it seems to be the first union election where all the candidates have properly interactive online tools to promote their campaigns (last year’s NUJ DGS election nearly got there, but
submitted by Tigmoo on 28th Jan 2009 (via johninnit.co.uk)
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Amongst the plethora of writing on the 2008 US Election, I came across this observation: “After every debate [in the 2008 primaries and general election] the media narrative was determined by the first two questions and answers.” (J. Heilemann & M. Halperin, “Race of A Lifetime: How Obama Won the White House”, Penguin Viking). I decided to see
submitted by LiberalDemocratVoice on 10th Apr 2010 (via libdemvoice.org)
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As a Lib Dem working in online and multimedia communications, the concept of an ‘Internet election’ is something I have thought quite a lot about. In the build up to the election I expressed my concerns about the Lib Dems use of online tools on my own blog. I am pleased to say that on
submitted by LiberalDemocratVoice on 1st Jul 2010 (via libdemvoice.org)
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Two projects set up with the help of grants from the e-Learning Foundation, the national charity working to close the digital divide for schoolchildren in the UK, have won their categories at the inaugural Handheld Learning Awards 2008.
submitted by PublicTechnology on 24th Oct 2008 (via publictechnology.net)
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