The last article I wrote conjoured up a utopian vision of Liberal Democrat e-campaigning. However, it might not be a realistic aim for individuals or groups who lack social media expertise, or time, to develop a fully fledged social media presence. How, then, should Liberal Democrats prioritise the different elements of social media? The first

Social Media Affairs has just released a report looking at the political social media landscape in the UK (with, ahem, myself being one of the four people contributing introductory remarks about politics and social media). Any report like this has to deal with all sorts of issues of definition and categorisation but there are some striking

Welcome to the concluding part of a two-part series about the real impact social media (or social networking) is having on politics in Britain. Last week I looked at the groups which face extinction; today it’s why pundits searching for the impact of social media on politics in 2010 are looking in the wrong place. For

  For those companies and organisations still asking “if” they should be developing their social media nouse, they should now - if not sooner - be asking “when”. Why? Just ask your children. Annual research from ChildWise shows that the social media “future” is taking place now, and kids are at the forefront of it. Findings reveal

Claims from Social Media Affairs that Labour has less support among bloggers than the Tories should not, perhaps, be too great a surprise in the current climate. Yet the report has inspired a number of rebuttals. An offshoot of Social Media Library, a directory for the public relations industry which seems not to get social

Social media provides a conundrum for advertising. Some advertising campaigns have talkability, but rarely - if ever - fit comfortably into a social environment. Ads sell, they do not socialise. Hence the Institute of Practitioners in Advertising has commissioned a report into how the advertising industry needs to adapt its way of working in light of the social media explo...

There is a problem with SNS (social networking sites) that is the ability to use the various social media sites and reach a wide audience and engage with them: “Currently, Social Media is disparate and fragmented, making the conversation difficult to track, find, and use”. What brands are developing is the ‘Social Media Press Release' which collapses together the information of a...

The social media revolution is afoot - and we could be in the process of ruining it altogether.   On the first point, thanks to Social Media Playground for bringing PR Media Blog’s attention to the latest research from IBM - “Beyond Advertising: choosing the strategic path for the digital consumer - which puts numbers against the current shift

The Leadership Centre for local government has launched a new website: The councillors’ guide to social media. The site has a variety of information for councillors, and is particularly accessible for those who haven’t yet tried this way of communicating. Here’s a flavour: Top ten reasons to use social media   Banished! Ten social media myths   Getting started   To...

In one sense I’m disappointed the election is over. Returning from my own self imposed wilderness at the dismalness of the political scene to the local fold in New Forest East has been a revelation to me to see how social media networks can re energise the election process, and importantly how it has